With over 7,000 stores in 14 countries, Gamestop has millions of customers worldwide, servicing 46 million with their loyalty program alone. With that number of customers, they needed an infrastructure that could support their multichannel marketing platform. Given its advanced technology and market maturity, the AWS cloud became the clear choice for Gamestop. Their first objective was to migrate the Gamestop marketing platform to the cloud.
The move proved to be an unprecedented success. With the move completed just before the 2015 holiday shopping season, the AWS EC2 servers kept the site online despite the spike in demand.
AWS was also able to support Gamestop during short but intensive sales promotions. While these would typically be a headache for the marketers, the cloud infrastructure made each of them easy, inexpensive, and successful.
Full Speed into the Cloud
As their relationship with AWS deepened, Gamestop took the next step: they reformed their IT organization into a cloud infrastructure team. This included gaining cloud skills and experience, turning to DevOps and Agile practices, and using cloud technologies like microservices and containers.
Given that the AWS cloud has improved efficiency and reliability as well as cost-savings, Gamestop is continually looking for ways to use their services. Currently, their goal is to move IT resources and functionality from their on-site “data rooms” to the AWS cloud. As such they will no longer need to purchase new hardware or upgrade existing machines.
There is more work to be done with AWS but it’s clear that this relationship will go a long way.
For more information as to how the cloud can benefit your enterprise, speak to a PolarSeven cloud consultant today.