With Funnel Plan gaining global traction, align.me needed smarter infrastructure, tighter cost control, and room to innovate. PolarSeven delivered — in hours, not days.

Building strategy at scale

align.me helps B2B companies build and execute go-to-market strategy — with structured planning and end-to-end campaign execution. As the company grew, so did demand on its internal infrastructure, especially for Funnel Plan: a proprietary SaaS tool that helps sales and marketing leaders align their teams and revenue goals.

Used by thousands of professionals globally, Funnel Plan needed a stronger backbone — one that could keep pace with the product’s growth, while giving align.me the confidence to experiment, scale, and move faster.

Why a typical managed service wouldn’t cut it

The align.me team needed more than reactive support. They needed a modernisation partner who could:

  • Deploy infrastructure faster, with automation and guardrails
  • Give clear visibility on AWS costs and usage trends
  • Highlight and help resolve security misconfigurations
  • Rapidly enable new environments for innovation projects
  • Maintain platform stability and performance as Funnel Plan scaled

What PolarSeven delivered

PolarSeven implemented its Managed Modernisation solution, tailored specifically to align.me’s cloud goals. This included:

  • Infrastructure as Code (IaC)
    Fully templated, repeatable deployments that reduce manual effort and bring new environments online in record time
  • WAR-based proactive reporting
    Monthly reporting benchmarked against a six-month trend, highlighting the most expensive AWS services, cost spikes over time, and optimisation opportunities
  • Security configuration reviews
    Identifying unencrypted assets, publicly exposed endpoints, and vulnerabilities before they become incidents — with actionable remediation plans
  • Funnel Plan infrastructure uplift
    Creating a reliable, scalable platform for a globally used tool central to align.me’s business
  • Rapid environment creation for AI projects
    Including a Bedrock-powered staging environment for data scientists, spun up in under two hours to support a proof of concept using live architecture and sample data
  • Strategic performance insights
    Regular technical reviews and continuous improvement aligned to the AWS Well-Architected Framework

The results

  • Deployments that used to take two days now take just two hours
  • align.me gained full visibility into usage, risk, and cloud costs
  • Innovation teams can now launch projects without bottlenecks
  • Funnel Plan infrastructure is faster, stronger, and ready for global scale
  • Internal capacity has shifted from reactive firefighting to strategic delivery

What the client said

“We now rely on Max and the team at PolarSeven quite heavily — and that trust has absolutely been rewarded. Last year we faced some migration challenges, but what Mark Harris delivered has been transformative. What used to take two full days now takes him just two hours.”
— Hugh Macfarlane, CEO, align.me

Ready to modernise what matters most?

PolarSeven’s Managed Modernisation goes beyond traditional support — helping businesses continually evolve, secure, and optimise their AWS environment.

Contact us

Phone: 1300 659 575
Email: hello@polarseven.com
Address: Level 2/13/15 Wentworth Ave, Sydney NSW 2000
Website: www.polarseven.com